Customer Centric Web Strategy

The web changed the dynamics of the relationship between the organization and the customer. The customer is more empowered, more in control.

Most organizations aren't focusing enough on the customer. Their marketing material might talk about how important the customer is, but the web culture of most companies is organization-centric—they focus on themselves. The problem with this approach is that organization-centric websites fail. The customer-centric websites are the ones that succeed.

Threshold’s Customer centric web strategy is driven by our work philosophy that we work for our customer’s customers. Threshold believes that the Customer focus is about hard-edged business. Customers are hugely impatient on the web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and the end of a successful web strategy.

It is all about Reorienting vs. Reorganizing and Redefining vs. Reinventing. We believe “I am not here to sell what I produce – I am here to solve a set of customer problems (…) and actually acting on that!”. A holistic view of business processes on the Web is crucial for customer centricity.


Proof of Service Free

Simply, Know our work on a trail run.

In order to address your immediate pain points in your outsourcing engagements, we would like to collaborate with you through our exclusive PoSF (Proof Of Service – Free), an initial assessment phase at absolutely No Fee, Cost or Obligation to you.