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Our Client is a movie entertainment news and information publishing internet based company. The website caters information on movies, reviews of all languages, DVD’s on store, Ticket sales, movie trailers and news items as interviews, opinions, picks of movie stars, popular celebrities and industry happenings.
The company has a distinction in many ways over other general internet based companies is the super human feature as the most compiled database of information and movie archives stored from the year 1888 to till date in all Indian languages.
TECHNOLOGY:
- PHP
- MYSQL
- jQuery
CHALLENGES
- To search, synchronize and manage the huge volumes of movie related updates on reviews.
- To design the mammoth and largest database about the movie collection with different combinations of relative information and news.
- To build an unique search tool called “Time Bar”, which Displays all the movies based on a particular year.
THRESHOLD’S SOLUTION
- We powered with a well designed and managed database, which allows to automatic updates on the website to stay in sync with customer search.
- Set up adaptable mechanisms for easy updating purposes.
- Deployed an unique and efficient Search tool “Time Bar” fitting user/s quest for specific information and access to it.
RESULTS
- Increased user registrations base by over 35% on YOY basis
- The dedicated search tool “Time Bar” had facilitated users to access movies of a particular year in most synchronized way.
- Increased efficiency of the site in performance with effective user traffic management in place.
- Increased revenue landscape by showcasing space to more movies from different languages.