GHMC2009

Threshold had taken up a socio political initiative, wherein, we wish to empower the netizens to take the lead in every walk of their lives.

To that effect, we have successfully launched a portal GHMC2009.IN, had been adequately covered by the media and had some 56000 registered users. That portal was endeavored to the process of providing information, campaign support cutting across all political parties and enabled the netizen to make a choice and provide a feedback.

From a benchmark in time Vs delivery point of view, we could develop the entire content for the portal between the 6th and 10th of November 09 by spending some 6000 man hours covering some 150 divisions and details of some 1302 contestants.

To get a glimpse of the results and the reach, its 400 volunteers, a few hundreds of posters, dozens of autos to distribute 200 thousand of pamphlets, distribution of 1000 T-shirts, ran a signature campaign of 11000 visitors, 25000 flyers, 103 agents monitoring the process, produced 2 documentaries and aired them for 10000 seconds and achieved an online subscriber base of 56000 voters. All in just 10 days….

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