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Value is created by Threshold's ability to combine technology with business knowledge.
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Our Client is a UK based services company that sells potential and cost effective business leads online to its subscribers and clients. The company offers exclusive and non-exclusive business leads and thus generates revenue based on sale of the leads (pay per lead). The work model centers around sales of highly valid business leads alone, which are thoroughly processed through a set of refined processes - FIND, CAPTURE, VALIDATE, and DELIVER.
TECHNOLOGY:
- PHP
- MYSQL MAILER
CHALLENGES
The challenge is to build an online web based application so as to manage the complete business:- To collaborate and integrate various business processes of REACH24
- To support the executive team to track the status of the sales cycle
- To serve its customers better and support business decisions
THRESHOLD’S SOLUTION
The web application was designed, developed and deployed successfully to manage multiple business processes with various end-user friendly features without any ambiguity in managing its operations. The features are dynamic which include choice set to choose different types of business leads with exclusive and non-exclusive options, search facility, update, view archives, manage sales cycle and lead status, data base access, leads tracker, manage client’s requests and others to aid the company for strategical advantages.
RESULTS
- Increased executive’s team efficiency by over 55% to manage business routine issues for the last quarter
- Brought down the unwanted business expenses by about 70%
- Application is considered as key tool in making business decisions
- Key account customers are found satisfied towards REACH24 services